The Best Products to Promote Online

While you can market many things you want on the Internet, there are some types of product that are easier to market for a number of reasons.

INFORMATION – Information products are the best products to market on the Internet. Electronic infoproducts do not require storage space and you can produce many copies of it in a short period of time. Regardless of of the types of format used, infoproducts are very easy to sell because you can provide the prospects with sample of the product without giving away the entire content.

PRODUCTS WITH SAMPLES – Speaking of samples, products which you can provide immediate samples for prospects to see are easier to market online. Web designs and layouts, photographs, artworks, and other similar products can be marketed effectively since its makers will only have to display their portfolios and past products. These will readily give customers an idea of what to expect from the sellers.

EASY DELIVERY – Products you can promise fast and easy delivery forare definitely better to market online. Again, digital information products satisfy this criterion: they do not have expiry dates and may be therefore delivered any time. Products like flowers can wilt so there’s a duration date as to when they can be delivered or not. The same can be said for food and similar perishable products. Unless you are able to store them safely and for a long period of time, guaranteeing fresh delivery for your customers, these products will require greater marketing efforts in your part.

SOFTWARE PRODUCTS – Expect majority of Internet users to have adequate knowledge and interest in software products. As such, it will be much easier to promote software products to them because they’re more likely to understand the descriptions you provide than prospective customers you meet elsewhere. With those familiar with the Internet, it’s easier to determine the advantages and features of these software products.

And because word-of-mouth marketing is very effective in the Internet, you only need satisfy one customer and they’ll be able to recommend other customers to your website!

RARE AND UNIQUE ITEMS – The Internet offers people global access. Emails are unconcerned with geographical destinations. As long as there is Internet access provided, they are sure to reach the targeted prospects and at no extra cost. Consequently, the Internet gives people the opportunity to market products that may be considered rare or unique in other parts of the world.

The local market for strawberry wine may, not have that much demand here but this is not the case if you’re targeting African communities on the Internet.

In the end, however, an experienced and knowledgeable Internet marketer will find it easy to market just about any type of product as long as he does the following:

PROVIDE PROOF – Internet users are more likely to purchase your products and services if you provide substantial proof of your claims. These can take the form of photographs, testimonials, or any other materials that can provide credibility.

Products and Services That Can Benefit Through Cartoon Character Licensing

There are many products and services that can benefit through cartoon character licensing. In this article I would like to discuss some examples and hopefully give entrepreneurs a spark of inspiration.NurseriesIf you run a nursery or a childcare centre, you might want to consider licensing the rights to use an endearing cartoon character to be your brand mascot. Having an identifiable brand with a cute cartoon character for a mascot will really make kids fall in love with your establishment. And if you run your business right, you can later leverage on the brand recognition the cartoon character has created for you to develop a franchise.Credit Cards Corporate looking credit cards are boring. They might be suitable for corporate folks, but how about the younger population? University and even college students are finding the ability to earn decent money even before graduation these days and many of them can afford to own a credit card. At this age, it is safe to say that they would prefer a cool or ‘kewl’looking card as opposed to the corporate-looking one. The clever usage of a suitable cartoon character on a credit card can do wonders for its application rate as proven by Asian countries like Hongkong, Taiwan, Korea and Japan. The same principle can be applied too to membership cards for stores selling merchandise catering to such a demography.Books Whether you are writing a storybook for kids, a puzzle game book, a music training book, a book on parental guidance, or even a self-help guide for adults, consider licensing a cartoon character. Cartoon characters don’t always have to look childish or cute. They can also look quirky and different (think the Simpsons). Use the right character for the right product, and for the right demography. You can’t go wrong with that. The thing is, books that have a strong identity sell better, and what better way to do that than using a suitable character to help you establish that identity? As an author, you can look forward to establishing a book series using the character as a series mascot if you plan ahead and your first book sells well enough.Greeting Cards Cartoon characters work very well on products that carry a message and greeting cards is one such product. Pretty pictures of sceneries are just so passé. Since greeting cards are meant to convey a message and warm the heart, why not have a character with the right appeal and attitude do the job?Clothing and Apparels If you are launching a new clothing or apparels line for kids or young adults, you might want to consider using cartoon characters to improve the aesthetic quality and brand appeal of your merchandise. A suitable character with the right look for your product can really sky-rocket its sales.Toys, Novelties and Stationery There is an increasing number of toys, novelties and stationery designed for tweens and young adults flooding the market. Innovation and aesthetic cuteness are the key factors driving sales for these merchandise. For the cute factor, nothing beats a cartoon character.In all the examples above I would like to stress that I support the licensing of lesser-known characters as opposed to the more famous characters. I share my views regarding this in another article. If you visit my website or search on the internet for ‘Character Licensing for Your Product? Forget Mickey and Bob!’ you would be able to find the article.

The Launch of AS9100 Rev C Will Make Firms More Competitive

The International Aerospace Quality Group (IAQG) released a revision to AS9100, the quality management system (QMS) for the aviation, space and defense industries.  But, unlike the recent release of ISO 9001:2008 (which was more of an amended version), Revision C will have considerably more impact.  Its benefits, however, far outweigh the impact of implementation.  The new requirements are intended to make significant improvements in quality and reductions in cost – throughout the value stream.The Standard’s payload includes several new requirements and clauses that focus on planning, project management, and risk management.  Its trajectory will also traverse on-time delivery performance, the formal monitoring of customer satisfaction trends, and formal plans to ensure continual improvement – all are mission critical.  IAQG’s mission is to dramatically raise the on-time, on-quality delivery (OTOQD) performance across all three business sectors.BackgroundTo do business in aerospace today, you need to comply with AS9100, the international standard for aerospace quality.  AS9100 now includes the requirements of the ISO 9001:2008 Standard, plus additional requirements imposed by the aerospace, aviation and defense industries.  AS9100 places additional emphasis on structured design and validation methodologies, configuration management, and identification and traceability.IAQG is the lead organization responsible for revisions.  The first draft of the AS9100 revision was developed in July 2007, after considerable inputs from stakeholders.  A coordination draft was sent to all stakeholders in November 2007.  The IAQG 9100 Team met in April 2008 to address all comments.  The formal ballot draft was released in May, and the official release was on January 15, 2009.The IAQG 9100 team consists of eighteen members representing Americas, Europe, and Asia-Pacific IAQG Sectors.  Among the various stakeholders are:  Civil aviation authorities, defense and space industry and authorities, certification/registration bodies, trade associations and IAQG member companies.Transitioning to AS9100CTransition details are still being finalized.  We expect that both revisions will remain current for over 2½ years.  IAQG has proposed a maximum thirty month implementation schedule from date of publication.  Unfortunately, it is not quite that simple.  The reason is because AS9101D, the Quality Management Systems Assessment Standard, has not yet been approved.This Assessment Standard is currently being revised in order to simplify it, and to make it easier to facilitate a value-added, process-based audit.  Changes are expected to be rather significant.  And it isn’t until this sister Standard is approved, that the approximate six-month development period (for sanctioned courseware to train third-party auditors on the revised standards) can even begin.If the AS9101 Standard is released in the next several months (Q1 or Q2) – and if it takes about six-months to develop sanctioned training materials – it probably will be Q4-2009 or Q1-2010 before any certification body can audit to the AS9100C Standard.  So, third-party auditors can’t do anything until the AS9101 Standard is also launched, and the sanctioned training materials are released to the certification bodies.Once the Assessment Standard has been released, the primary thrust of the first six months will be to develop auditor training materials.  The challenge for the next twelve months will be to train the certification bodies and auditors.  This suggests that the earliest opportunity for organizations to be registered to the new Standard (early adopters) will be about six months from publication of AS9101D.During the next twelve months, all organizations that have not opted for early adoption will need to upgrade to the new Standard at their next surveillance audit or re-certification.  So, it appears that the maximum allowed time to upgrade will be thirty months from publication of AS9101D, and any certifications that are still to AS9100B will no longer be valid.  Detailed transitioning requirements will be available at or around the time AS9101 is officially released.Overview of the ChangesRevision C changes include expansion of the scope to include “Aviation, Space and Defense,” changes to the design specification, greater focus on planning and project management, and additional emphasis on risk management and mitigation.  Keep in mind that ISO 9001:2008 changes have also been incorporated.Additionally, two new terms were introduced – special requirements, and critical items.  Special requirements are those identified by the customer, or determined by the organization, that have high risks to being achieved.  Critical items (e.g. processes, characteristics, parts, software, etc.) are those that have a significant effect on product realization and use of the product.These changes present new challenges to those working to the AS9100 Standard.  For example, emphasis on risk management serves to reduce liability and costs associated with “escapes,” as well as to obviate costs associated with remediation (that might also include litigation).  Essentially it requires organizations to establish a process for managing risks to achieve customer, statutory and regulatory requirements.Other implementation benefits include measuring, analyzing and improving product quality and on-time delivery performance, and the formal monitoring of customer satisfaction data and trends.  Also, improvement plans will be needed to ensure continual improvement.  Understanding and embracing these changes will better position your organization for growth and profitability.The Path ForwardThis is a good time to evaluate the overall effectiveness of your current quality (business) management system.  If you are not measuring on-time delivery performance and customer satisfaction trends, do so, and don’t wait.  This is no time to procrastinate – it just makes good business sense.If you want to brush-up on project management and be better prepared to address the new clause (7.1.1), ISO 10006:2003 QMS – Guidelines for Quality Management in Projects can be used as an information resource on how to apply project management, using ISO 9001′s principles and structure.In addition, we encourage you to visit the official IAQG website at http://www.iaqg.org for additional information.  And if you come across any articles by L.L. “Buddy” Cressionnie, read these.  He is the Americas lead for the IAQG 9100 Team.  Visit the SAE International website as well at http://www.sae.org for related useful information.  Just click on “aerospace.”Also, obtain a copy of the AS9100C Standard. Copies can be purchased from your national standards body, ANSI, in the United States, SAE International, or from the American Society for Quality.  Remember, this standard includes ISO 9001:2008 QMS requirements and specifies additional aerospace, aviation, and defense QMS requirements – shown in bold, italic text.One last thought.  AS9100C provides the framework for a fundamental business model.  It is the foundation from which to build a competitive, customer-centric enterprise.  If you think it’s just another standard that can be taken lightly, think again.  It makes a strong business case.  And that translates to improved business results, and a sustainable competitive advantage.  It’s a matter of survival!