Things to Avoid When Launching a Product

If you are launching a new product there are certain things that you really should avoid. In this article I am going to discuss the most important things to avoid to ensure that your product launch is successful.

Hype
There are many people who suggest that you use hyped up sales pitches when it comes to launching your product. This is now very off putting and if anything will decrease your sales. People are much more savvy these days and are on the lookout for potential scams. Having a sales pitch that is hyped triggers alarm bells. You can easily write a sales letter that compels people to purchase without adding hype.

Keep your promises
When you prepare for your product launch and you state when it is going to happen you must keep that promise. If you don’t keep to your word then people very quickly lose trust. Sometimes you will not be given a second chance so you really do need to make sure that you deliver on your promises.
This is also true when it comes to things that you have promised in your product itself. If you don’t deliver on those promises and people don’t get that promised information in your product then again you will lose trust and credibility.

Limited copies
People often encourage a sense of urgency to increase the number of sales. One way to create a sense of urgency is to only allow a limited number of copies of your product to be sold. However, when you are selling a digital product suggesting that you are going to limit the number of copies becomes senseless. With physical copies you can understand that you can put a limit on the number sold but a digital product is available and can be downloaded as many times as your web host server can manage. Therefore putting a limited number of copies available can impact your credibility negatively.

Screen shots
The use of screen shots to provide evidence of your earnings is something you need to be very careful with and if anything avoid. Although a large number of people still use them it is very easy to create false screen shots and in fact many people use other people’s screen shots without specifically mentioning it. I believe this is very misleading and unethical.

These are just a few things that I believe you should avoid when launching your new product. It is always best to under promise and then over deliver. Having a reputation of being someone who over delivers is going to boost your reputation and credibility.

Getting The Online Results You Deserve

If you’re not seeing the results you want with your online efforts then it might be down to what you’re actually selling. I have discovered that when you create your own information products you are far more successful but you need to keep the momentum going and get products out quickly.

The Important Points of Launching Viral Messages

There are no limitations on how you can generate your vital campaigns. You’re only limited by your own imagination. Here are some additional ideas you can employ:

Offer free hosting. If you have a server, you can offer free, reliable hosting in exchange for the customer allowing your banner ads to run on the pages. If you do not have a server, check around to find a hosting company with resell rights where you get to place your banner on the site. Word of mouth for free hosting will spread rapidly, so be prepared for the onslaught.

Create a complimentary product. If you’re promoting an affiliate product on How to Get Pregnant, then a logical complementary product could be How to Stay Fit Before and During Your Pregnancy. This way, you’re not giving away the secrets of the original product, but adding value to its purchase.

Whatever You Do, Do It Right. Compilation can get messy. If you have a viral free report, don’t launch it in Word where everyone and their brother can alter its text. Secure it in PDF format. Remember that your freebie must be convenient, as well as valuable. If it’s a 1-hour video download or a report with 50MB, then someone on a dial-up connection may balk – even if it is free!

Don’t OD on the Marketing Mumbo-Jumbo. The recipients of your viral campaign don’t want to read, watch, or hear an infomercial. They want it to feel like they really did get something for nothing. Make sure you’re sparse with your links so the reader doesn’t get offended.

Put Your Domains to Good Use. Give viral freebies to anyone who opts into your newsletter or eZine. Think of it as a free gift for subscribing (to a free eZine).

Plant Teasers on the ‘Net for your Freebies. Some people won’t take something for free because they’re leery of it. So to entice them to viewing the entire freebie offer teasers to whey their appetite.

Let Your Sig File Do the Talking. Joining forums and groups on the ‘net and advertising your free offer will generate a good deal of free targeted traffic.

Every time you make a post, send an email, or launch another site you create an opportunity for the launch of another viral marketing campaign. It should be every bit as important as your product creation, sales letter copy, and customer service components are to the good of your business.

The Best Products to Promote Online

While you can market many things you want on the Internet, there are some types of product that are easier to market for a number of reasons.

INFORMATION – Information products are the best products to market on the Internet. Electronic infoproducts do not require storage space and you can produce many copies of it in a short period of time. Regardless of of the types of format used, infoproducts are very easy to sell because you can provide the prospects with sample of the product without giving away the entire content.

PRODUCTS WITH SAMPLES – Speaking of samples, products which you can provide immediate samples for prospects to see are easier to market online. Web designs and layouts, photographs, artworks, and other similar products can be marketed effectively since its makers will only have to display their portfolios and past products. These will readily give customers an idea of what to expect from the sellers.

EASY DELIVERY – Products you can promise fast and easy delivery forare definitely better to market online. Again, digital information products satisfy this criterion: they do not have expiry dates and may be therefore delivered any time. Products like flowers can wilt so there’s a duration date as to when they can be delivered or not. The same can be said for food and similar perishable products. Unless you are able to store them safely and for a long period of time, guaranteeing fresh delivery for your customers, these products will require greater marketing efforts in your part.

SOFTWARE PRODUCTS – Expect majority of Internet users to have adequate knowledge and interest in software products. As such, it will be much easier to promote software products to them because they’re more likely to understand the descriptions you provide than prospective customers you meet elsewhere. With those familiar with the Internet, it’s easier to determine the advantages and features of these software products.

And because word-of-mouth marketing is very effective in the Internet, you only need satisfy one customer and they’ll be able to recommend other customers to your website!

RARE AND UNIQUE ITEMS – The Internet offers people global access. Emails are unconcerned with geographical destinations. As long as there is Internet access provided, they are sure to reach the targeted prospects and at no extra cost. Consequently, the Internet gives people the opportunity to market products that may be considered rare or unique in other parts of the world.

The local market for strawberry wine may, not have that much demand here but this is not the case if you’re targeting African communities on the Internet.

In the end, however, an experienced and knowledgeable Internet marketer will find it easy to market just about any type of product as long as he does the following:

PROVIDE PROOF – Internet users are more likely to purchase your products and services if you provide substantial proof of your claims. These can take the form of photographs, testimonials, or any other materials that can provide credibility.