Products and Services That Can Benefit Through Cartoon Character Licensing

There are many products and services that can benefit through cartoon character licensing. In this article I would like to discuss some examples and hopefully give entrepreneurs a spark of inspiration.NurseriesIf you run a nursery or a childcare centre, you might want to consider licensing the rights to use an endearing cartoon character to be your brand mascot. Having an identifiable brand with a cute cartoon character for a mascot will really make kids fall in love with your establishment. And if you run your business right, you can later leverage on the brand recognition the cartoon character has created for you to develop a franchise.Credit Cards Corporate looking credit cards are boring. They might be suitable for corporate folks, but how about the younger population? University and even college students are finding the ability to earn decent money even before graduation these days and many of them can afford to own a credit card. At this age, it is safe to say that they would prefer a cool or ‘kewl’looking card as opposed to the corporate-looking one. The clever usage of a suitable cartoon character on a credit card can do wonders for its application rate as proven by Asian countries like Hongkong, Taiwan, Korea and Japan. The same principle can be applied too to membership cards for stores selling merchandise catering to such a demography.Books Whether you are writing a storybook for kids, a puzzle game book, a music training book, a book on parental guidance, or even a self-help guide for adults, consider licensing a cartoon character. Cartoon characters don’t always have to look childish or cute. They can also look quirky and different (think the Simpsons). Use the right character for the right product, and for the right demography. You can’t go wrong with that. The thing is, books that have a strong identity sell better, and what better way to do that than using a suitable character to help you establish that identity? As an author, you can look forward to establishing a book series using the character as a series mascot if you plan ahead and your first book sells well enough.Greeting Cards Cartoon characters work very well on products that carry a message and greeting cards is one such product. Pretty pictures of sceneries are just so passé. Since greeting cards are meant to convey a message and warm the heart, why not have a character with the right appeal and attitude do the job?Clothing and Apparels If you are launching a new clothing or apparels line for kids or young adults, you might want to consider using cartoon characters to improve the aesthetic quality and brand appeal of your merchandise. A suitable character with the right look for your product can really sky-rocket its sales.Toys, Novelties and Stationery There is an increasing number of toys, novelties and stationery designed for tweens and young adults flooding the market. Innovation and aesthetic cuteness are the key factors driving sales for these merchandise. For the cute factor, nothing beats a cartoon character.In all the examples above I would like to stress that I support the licensing of lesser-known characters as opposed to the more famous characters. I share my views regarding this in another article. If you visit my website or search on the internet for ‘Character Licensing for Your Product? Forget Mickey and Bob!’ you would be able to find the article.

Things to Avoid When Launching a Product

If you are launching a new product there are certain things that you really should avoid. In this article I am going to discuss the most important things to avoid to ensure that your product launch is successful.

Hype
There are many people who suggest that you use hyped up sales pitches when it comes to launching your product. This is now very off putting and if anything will decrease your sales. People are much more savvy these days and are on the lookout for potential scams. Having a sales pitch that is hyped triggers alarm bells. You can easily write a sales letter that compels people to purchase without adding hype.

Keep your promises
When you prepare for your product launch and you state when it is going to happen you must keep that promise. If you don’t keep to your word then people very quickly lose trust. Sometimes you will not be given a second chance so you really do need to make sure that you deliver on your promises.
This is also true when it comes to things that you have promised in your product itself. If you don’t deliver on those promises and people don’t get that promised information in your product then again you will lose trust and credibility.

Limited copies
People often encourage a sense of urgency to increase the number of sales. One way to create a sense of urgency is to only allow a limited number of copies of your product to be sold. However, when you are selling a digital product suggesting that you are going to limit the number of copies becomes senseless. With physical copies you can understand that you can put a limit on the number sold but a digital product is available and can be downloaded as many times as your web host server can manage. Therefore putting a limited number of copies available can impact your credibility negatively.

Screen shots
The use of screen shots to provide evidence of your earnings is something you need to be very careful with and if anything avoid. Although a large number of people still use them it is very easy to create false screen shots and in fact many people use other people’s screen shots without specifically mentioning it. I believe this is very misleading and unethical.

These are just a few things that I believe you should avoid when launching your new product. It is always best to under promise and then over deliver. Having a reputation of being someone who over delivers is going to boost your reputation and credibility.

Getting The Online Results You Deserve

If you’re not seeing the results you want with your online efforts then it might be down to what you’re actually selling. I have discovered that when you create your own information products you are far more successful but you need to keep the momentum going and get products out quickly.

The Best Products to Promote Online

While you can market many things you want on the Internet, there are some types of product that are easier to market for a number of reasons.

INFORMATION – Information products are the best products to market on the Internet. Electronic infoproducts do not require storage space and you can produce many copies of it in a short period of time. Regardless of of the types of format used, infoproducts are very easy to sell because you can provide the prospects with sample of the product without giving away the entire content.

PRODUCTS WITH SAMPLES – Speaking of samples, products which you can provide immediate samples for prospects to see are easier to market online. Web designs and layouts, photographs, artworks, and other similar products can be marketed effectively since its makers will only have to display their portfolios and past products. These will readily give customers an idea of what to expect from the sellers.

EASY DELIVERY – Products you can promise fast and easy delivery forare definitely better to market online. Again, digital information products satisfy this criterion: they do not have expiry dates and may be therefore delivered any time. Products like flowers can wilt so there’s a duration date as to when they can be delivered or not. The same can be said for food and similar perishable products. Unless you are able to store them safely and for a long period of time, guaranteeing fresh delivery for your customers, these products will require greater marketing efforts in your part.

SOFTWARE PRODUCTS – Expect majority of Internet users to have adequate knowledge and interest in software products. As such, it will be much easier to promote software products to them because they’re more likely to understand the descriptions you provide than prospective customers you meet elsewhere. With those familiar with the Internet, it’s easier to determine the advantages and features of these software products.

And because word-of-mouth marketing is very effective in the Internet, you only need satisfy one customer and they’ll be able to recommend other customers to your website!

RARE AND UNIQUE ITEMS – The Internet offers people global access. Emails are unconcerned with geographical destinations. As long as there is Internet access provided, they are sure to reach the targeted prospects and at no extra cost. Consequently, the Internet gives people the opportunity to market products that may be considered rare or unique in other parts of the world.

The local market for strawberry wine may, not have that much demand here but this is not the case if you’re targeting African communities on the Internet.

In the end, however, an experienced and knowledgeable Internet marketer will find it easy to market just about any type of product as long as he does the following:

PROVIDE PROOF – Internet users are more likely to purchase your products and services if you provide substantial proof of your claims. These can take the form of photographs, testimonials, or any other materials that can provide credibility.