Lucrative Product Launching – 8 Steps to Product Launching

Perhaps the most exciting part of product creation and development is the much awaited launch itself. This is a very important aspect since this will formally introduce your product to the market. There are so many ways on how to organize the launching of your product. Here are eight effective steps:

1. Plan way ahead of time. The ideal lead time is at least three months before the formal product launch. This is to give you enough time to contact the needed suppliers, caterers and other people that may play important roles during the product launch.

2. Build up interest for your product and create a need for your product. At least a few weeks before the product launch, a certain need should be developed. Your product should serve as “final answer” to that need.

3. Tap resources. What do you need during the launch? Will you need caterers, resource speakers and sound equipment? Figure out how and where you can get those needs.

4. Get a publicist. This person will aid your media relations needs and to build up interest for your product in the tri-media.

5. Put up a website about your product. This will help formally introduce your product to the market.

6. Offer discounts to people who will pre-order your product. Again, this can help boost interest and word of mouth for your product. Offer irresistible discounts to make sure that many people will place early orders.

7. Develop flyers, business cards, media advertisements and email flyers. Use these to promote your product as well as the date of the formal launching of your product.

8. Announce the date of the product launch at least two weeks prior. This is enough lead time for people to check out your website, flyers and other marketing collaterals.