Launching a New Website? How to Use PR to Stand Out in the Cyber Crowd

In Australia, internet search engine Google is even more dominant than globally – accounting for almost 95% of our search market. It is estimated that there are over 2 billion searches for products, organizations, information and of course websites per day.

So if you’re about to launch a new website how do you stand out in the cyber crowd?

We’ve assumed you’ve search engine optimized your site so you increase your chances of being found on Google, now you must promote it. The good news is that doing some PR for your website increases your chances of being found.

Here are PR Guru’s 7 top tips for promoting YOUR new website

1. Write a press release to announce your new site. If you’re a new business your website is part of your news. However, if you’ve had a website previously, couple this news with the new functionalities, but also include other news (i.e. a new business win, staff changes or a special offer).

2. Make your press release key word rich especially in your company biography. This increases search engine optimisation and links back to your website when you post it on press release news sites such as News Maker.

3. Include a quote from a high profile key influencer to give additional credibility if appropriate. For instance, if you’re a mumpreneur think high profile mum; or fundraiser, think celebrity or VIP patron.

4. Be targeted when you send your press release out to the media. Not everyone wants to read about a new website, so think about your core audience and your industry and be selective

5. Create a Newsroom on your website to house this and other press releases, so that the media know where to find your news. Your newsroom can also house any articles or links to media coverage on your organisation.

6. Utilize social media. Tweet, blog and update your Facebook status about your new website with an incentive to visit such as download new research or a 10% introductory offer.

7. Your web designer may have resources to promote your site such as a newsletter where they can promote new features and innovation or add your press release to their newsroom.

And remember, every time you participate in an industry forum or discussion, leave your URL so that other participants who like your ideas or input, will be able to link back to your website.

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Why Most Affiliate Marketing Products Don’t Work

We have all seen them, these amazing affiliate products, programs and systems that advertise you can make huge amounts of cash from little or no work all in extra quick time. It all sounds great doesn’t it. The reality is this, affiliate marketing is not easy, if it was everyone would being doing it. Affiliate Marketing is like any other business it requires work. That work however maybe be very different and often much easier than the work you are currently doing but it is not a overnight success story in a box.

You might be completely new to field of affiliate marketing or you may have tried a few things before but never got the return that seemed possible at the outset. I’ll be straight with you, you have been lied to.

Many of the affiliate marketing systems out there are missing vital elements. The 2 most common missed out parts are traffic and time. Without these your affiliate business will not succeed.

Traffic

I see countless products and even fallen victim to some of them myself that offer you a program or a guide to make money from the internet. They will show you how to build and host your website, how to get the affiliate products to sell, how to setup the electronic payment systems etc etc. The end result is you get a nice flashy website with nice affiliate products to sell, but you are missing one vital thing, Traffic. If you have no visitors to your website you are not going to make any money. Visitors don’t just find your website after it has been launched.

“You are now setup and all you need to do is drive traffic to your site” seems to be a common statement with some of these affiliate marketing products. Thats great, just one question. HOW? Traffic is the hardest part of launching a new website. There are thousands of ways to get traffic some cost money, some are free, some take time, some are instant. But out of these thousands of different methods some reign supreme, although it does depend on the product you are selling. The best affiliate programs will show you how to get targeted traffic.

Time

As I mentioned earlier all business require you to invest time and affiliate marketing is no different. Too many of the affiliate marketing systems seem to neglect this, similar to the traffic problem. The upshot is this, you have to invest time to make money from affiliate marketing. The majority of time is not spent creating and setting up websites it is invested into producing content. This content can take many forms, I am investing my time writing this article. You can produce videos, MP3s, e-books, blogs the list goes on and on, but you have to invest your time to get traffic. This is where these two points link. You need to remember this, You have to invest time to get the traffic. You can have the best website in the world but if you have no traffic you wont make a dime.

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Alterna Salon Professional Hair Care Products

Alterna is the leader in providing high quality salon hair care products. Alterna was the first company to launch luxury hair products that promised to make hair healthy and beautiful. Their innovative formulas are a blend of rich hair care ingredients and technologies and are the essence of Alterna products. Alterna offers mainly five product lines that include Caviar, Hemp, Life, Luxury, and Ten.Alterna’s Hemp Hair Products: The products in the hemp collection contain the benefits of hemp seed oil which is one of the richest sources of protein. These hair care products are made from organic extract combinations and are completely herbal. They not only make your hair shiny but also make them healthy and voluminous. The essential oils and organic botanicals in hemp hair care products also prevent hair loss, hair thinning, and other hair problems by protecting them from chemical treatments and environment pollutants. Alterna Hemp Seed Super Sculpting Putty is one of the best selling products and highly popular as it allow you to style your hair the way you want to. It contains the richness of hemp seed oil, Brazilian nut oil and olive oil and this allow you to sculpt, mould, shape, and spikes without harming your hair in any way.Alterna’s Caviar Hair Products: The caviar collection of products is formulated using advanced anti-aging technologies. These products are specially designed to prevent premature aging and fight problems like graying of hair. Caviar contain Caviar Extract that are a rich source of Omega-3 fatty acids, Vitamin C which is a proven anti-oxidant and Cytokines which enhance microcirculation. Caviar products help to revitalize hair that has been damaged due to chemical treatments, environmental factors or daily health hazards. Caviar Anti-Aging products provide your hair with all the essential proteins, vitamins and minerals that will make them look healthy, lustrous, and youthful. Some of the top sellers in this collection are: Alterna Caviar Anti Aging Polishing Serum, Rapid Hair Repair, and Sea Silk Volume Hair Shampoo.Alterna’s Life Hair Products: Life hair care products are formulated with eastern extracts like Lotus Bossoms, Ho-Sho-Wu and white water lily. These products will nourish your hair and enhance their vibrancy. Utilization of enzyme therapy helps you to restore the balance and health of your hair. Life range of hair products is made to target the problems of hair thinning. They give thickness and add volume to the hair hence increasing the life of your hair by decreasing hair loss problems. Some of the best sellers in this collection are: Curls Shampoo, Restore Volumizing Shampoo, Curls Conditioner, Curls Detangler, Scalp Solution Elixir, Scalp Therapy Conditioner, Restore Treatment, Volumizing Flex Hold Hairspray, and Volumizing Spray Mousse.Alterna’s Luxury Hair Products: The luxury hair care products contain extracts of white truffle extract which is an excellent source of vitamin B. Vitamin B also referred to as beautifier is an integration of proteins and amino acids. These products will strengthen your hair and reduce split-ends and prevent breakage considerably. Alterna White Truffle White Truffle Luxury shampoo and conditioners have gained tremendous popularity due to their revitalization and extraordinary shine that they give to the hair.Alterna’s Ten Hair Products: Ten collection is a blend of ten key elements that will make your hair exceptionally beautiful. The products contain African Cacao, Hyaluronic Acid, Caviar Age-Control Complex, Photozyme Complex, White Truffle Oil, Champagne Grape Seed Oil, Bulgarian Evening Primrose, Arabian Frankincense, Moroccan Quillaia and Arnica Flower. Some most popular products in this range are Alterna Ten Shampoo, Alterna Ten Healthy Conditioner and Alterna Ten Healthy Hair Mask.

Products and Services That Can Benefit Through Cartoon Character Licensing

There are many products and services that can benefit through cartoon character licensing. In this article I would like to discuss some examples and hopefully give entrepreneurs a spark of inspiration.NurseriesIf you run a nursery or a childcare centre, you might want to consider licensing the rights to use an endearing cartoon character to be your brand mascot. Having an identifiable brand with a cute cartoon character for a mascot will really make kids fall in love with your establishment. And if you run your business right, you can later leverage on the brand recognition the cartoon character has created for you to develop a franchise.Credit Cards Corporate looking credit cards are boring. They might be suitable for corporate folks, but how about the younger population? University and even college students are finding the ability to earn decent money even before graduation these days and many of them can afford to own a credit card. At this age, it is safe to say that they would prefer a cool or ‘kewl’looking card as opposed to the corporate-looking one. The clever usage of a suitable cartoon character on a credit card can do wonders for its application rate as proven by Asian countries like Hongkong, Taiwan, Korea and Japan. The same principle can be applied too to membership cards for stores selling merchandise catering to such a demography.Books Whether you are writing a storybook for kids, a puzzle game book, a music training book, a book on parental guidance, or even a self-help guide for adults, consider licensing a cartoon character. Cartoon characters don’t always have to look childish or cute. They can also look quirky and different (think the Simpsons). Use the right character for the right product, and for the right demography. You can’t go wrong with that. The thing is, books that have a strong identity sell better, and what better way to do that than using a suitable character to help you establish that identity? As an author, you can look forward to establishing a book series using the character as a series mascot if you plan ahead and your first book sells well enough.Greeting Cards Cartoon characters work very well on products that carry a message and greeting cards is one such product. Pretty pictures of sceneries are just so passé. Since greeting cards are meant to convey a message and warm the heart, why not have a character with the right appeal and attitude do the job?Clothing and Apparels If you are launching a new clothing or apparels line for kids or young adults, you might want to consider using cartoon characters to improve the aesthetic quality and brand appeal of your merchandise. A suitable character with the right look for your product can really sky-rocket its sales.Toys, Novelties and Stationery There is an increasing number of toys, novelties and stationery designed for tweens and young adults flooding the market. Innovation and aesthetic cuteness are the key factors driving sales for these merchandise. For the cute factor, nothing beats a cartoon character.In all the examples above I would like to stress that I support the licensing of lesser-known characters as opposed to the more famous characters. I share my views regarding this in another article. If you visit my website or search on the internet for ‘Character Licensing for Your Product? Forget Mickey and Bob!’ you would be able to find the article.