Things to Avoid When Launching a Product

If you are launching a new product there are certain things that you really should avoid. In this article I am going to discuss the most important things to avoid to ensure that your product launch is successful.

Hype
There are many people who suggest that you use hyped up sales pitches when it comes to launching your product. This is now very off putting and if anything will decrease your sales. People are much more savvy these days and are on the lookout for potential scams. Having a sales pitch that is hyped triggers alarm bells. You can easily write a sales letter that compels people to purchase without adding hype.

Keep your promises
When you prepare for your product launch and you state when it is going to happen you must keep that promise. If you don’t keep to your word then people very quickly lose trust. Sometimes you will not be given a second chance so you really do need to make sure that you deliver on your promises.
This is also true when it comes to things that you have promised in your product itself. If you don’t deliver on those promises and people don’t get that promised information in your product then again you will lose trust and credibility.

Limited copies
People often encourage a sense of urgency to increase the number of sales. One way to create a sense of urgency is to only allow a limited number of copies of your product to be sold. However, when you are selling a digital product suggesting that you are going to limit the number of copies becomes senseless. With physical copies you can understand that you can put a limit on the number sold but a digital product is available and can be downloaded as many times as your web host server can manage. Therefore putting a limited number of copies available can impact your credibility negatively.

Screen shots
The use of screen shots to provide evidence of your earnings is something you need to be very careful with and if anything avoid. Although a large number of people still use them it is very easy to create false screen shots and in fact many people use other people’s screen shots without specifically mentioning it. I believe this is very misleading and unethical.

These are just a few things that I believe you should avoid when launching your new product. It is always best to under promise and then over deliver. Having a reputation of being someone who over delivers is going to boost your reputation and credibility.

Getting The Online Results You Deserve

If you’re not seeing the results you want with your online efforts then it might be down to what you’re actually selling. I have discovered that when you create your own information products you are far more successful but you need to keep the momentum going and get products out quickly.