Products and Services That Can Benefit Through Cartoon Character Licensing

There are many products and services that can benefit through cartoon character licensing. In this article I would like to discuss some examples and hopefully give entrepreneurs a spark of inspiration.NurseriesIf you run a nursery or a childcare centre, you might want to consider licensing the rights to use an endearing cartoon character to be your brand mascot. Having an identifiable brand with a cute cartoon character for a mascot will really make kids fall in love with your establishment. And if you run your business right, you can later leverage on the brand recognition the cartoon character has created for you to develop a franchise.Credit Cards Corporate looking credit cards are boring. They might be suitable for corporate folks, but how about the younger population? University and even college students are finding the ability to earn decent money even before graduation these days and many of them can afford to own a credit card. At this age, it is safe to say that they would prefer a cool or ‘kewl’looking card as opposed to the corporate-looking one. The clever usage of a suitable cartoon character on a credit card can do wonders for its application rate as proven by Asian countries like Hongkong, Taiwan, Korea and Japan. The same principle can be applied too to membership cards for stores selling merchandise catering to such a demography.Books Whether you are writing a storybook for kids, a puzzle game book, a music training book, a book on parental guidance, or even a self-help guide for adults, consider licensing a cartoon character. Cartoon characters don’t always have to look childish or cute. They can also look quirky and different (think the Simpsons). Use the right character for the right product, and for the right demography. You can’t go wrong with that. The thing is, books that have a strong identity sell better, and what better way to do that than using a suitable character to help you establish that identity? As an author, you can look forward to establishing a book series using the character as a series mascot if you plan ahead and your first book sells well enough.Greeting Cards Cartoon characters work very well on products that carry a message and greeting cards is one such product. Pretty pictures of sceneries are just so passé. Since greeting cards are meant to convey a message and warm the heart, why not have a character with the right appeal and attitude do the job?Clothing and Apparels If you are launching a new clothing or apparels line for kids or young adults, you might want to consider using cartoon characters to improve the aesthetic quality and brand appeal of your merchandise. A suitable character with the right look for your product can really sky-rocket its sales.Toys, Novelties and Stationery There is an increasing number of toys, novelties and stationery designed for tweens and young adults flooding the market. Innovation and aesthetic cuteness are the key factors driving sales for these merchandise. For the cute factor, nothing beats a cartoon character.In all the examples above I would like to stress that I support the licensing of lesser-known characters as opposed to the more famous characters. I share my views regarding this in another article. If you visit my website or search on the internet for ‘Character Licensing for Your Product? Forget Mickey and Bob!’ you would be able to find the article.

Lucrative Product Launching – 8 Steps to Product Launching

Perhaps the most exciting part of product creation and development is the much awaited launch itself. This is a very important aspect since this will formally introduce your product to the market. There are so many ways on how to organize the launching of your product. Here are eight effective steps:

1. Plan way ahead of time. The ideal lead time is at least three months before the formal product launch. This is to give you enough time to contact the needed suppliers, caterers and other people that may play important roles during the product launch.

2. Build up interest for your product and create a need for your product. At least a few weeks before the product launch, a certain need should be developed. Your product should serve as “final answer” to that need.

3. Tap resources. What do you need during the launch? Will you need caterers, resource speakers and sound equipment? Figure out how and where you can get those needs.

4. Get a publicist. This person will aid your media relations needs and to build up interest for your product in the tri-media.

5. Put up a website about your product. This will help formally introduce your product to the market.

6. Offer discounts to people who will pre-order your product. Again, this can help boost interest and word of mouth for your product. Offer irresistible discounts to make sure that many people will place early orders.

7. Develop flyers, business cards, media advertisements and email flyers. Use these to promote your product as well as the date of the formal launching of your product.

8. Announce the date of the product launch at least two weeks prior. This is enough lead time for people to check out your website, flyers and other marketing collaterals.

The Important Points of Launching Viral Messages

There are no limitations on how you can generate your vital campaigns. You’re only limited by your own imagination. Here are some additional ideas you can employ:

Offer free hosting. If you have a server, you can offer free, reliable hosting in exchange for the customer allowing your banner ads to run on the pages. If you do not have a server, check around to find a hosting company with resell rights where you get to place your banner on the site. Word of mouth for free hosting will spread rapidly, so be prepared for the onslaught.

Create a complimentary product. If you’re promoting an affiliate product on How to Get Pregnant, then a logical complementary product could be How to Stay Fit Before and During Your Pregnancy. This way, you’re not giving away the secrets of the original product, but adding value to its purchase.

Whatever You Do, Do It Right. Compilation can get messy. If you have a viral free report, don’t launch it in Word where everyone and their brother can alter its text. Secure it in PDF format. Remember that your freebie must be convenient, as well as valuable. If it’s a 1-hour video download or a report with 50MB, then someone on a dial-up connection may balk – even if it is free!

Don’t OD on the Marketing Mumbo-Jumbo. The recipients of your viral campaign don’t want to read, watch, or hear an infomercial. They want it to feel like they really did get something for nothing. Make sure you’re sparse with your links so the reader doesn’t get offended.

Put Your Domains to Good Use. Give viral freebies to anyone who opts into your newsletter or eZine. Think of it as a free gift for subscribing (to a free eZine).

Plant Teasers on the ‘Net for your Freebies. Some people won’t take something for free because they’re leery of it. So to entice them to viewing the entire freebie offer teasers to whey their appetite.

Let Your Sig File Do the Talking. Joining forums and groups on the ‘net and advertising your free offer will generate a good deal of free targeted traffic.

Every time you make a post, send an email, or launch another site you create an opportunity for the launch of another viral marketing campaign. It should be every bit as important as your product creation, sales letter copy, and customer service components are to the good of your business.