Launching a New Website? How to Use PR to Stand Out in the Cyber Crowd

In Australia, internet search engine Google is even more dominant than globally – accounting for almost 95% of our search market. It is estimated that there are over 2 billion searches for products, organizations, information and of course websites per day.

So if you’re about to launch a new website how do you stand out in the cyber crowd?

We’ve assumed you’ve search engine optimized your site so you increase your chances of being found on Google, now you must promote it. The good news is that doing some PR for your website increases your chances of being found.

Here are PR Guru’s 7 top tips for promoting YOUR new website

1. Write a press release to announce your new site. If you’re a new business your website is part of your news. However, if you’ve had a website previously, couple this news with the new functionalities, but also include other news (i.e. a new business win, staff changes or a special offer).

2. Make your press release key word rich especially in your company biography. This increases search engine optimisation and links back to your website when you post it on press release news sites such as News Maker.

3. Include a quote from a high profile key influencer to give additional credibility if appropriate. For instance, if you’re a mumpreneur think high profile mum; or fundraiser, think celebrity or VIP patron.

4. Be targeted when you send your press release out to the media. Not everyone wants to read about a new website, so think about your core audience and your industry and be selective

5. Create a Newsroom on your website to house this and other press releases, so that the media know where to find your news. Your newsroom can also house any articles or links to media coverage on your organisation.

6. Utilize social media. Tweet, blog and update your Facebook status about your new website with an incentive to visit such as download new research or a 10% introductory offer.

7. Your web designer may have resources to promote your site such as a newsletter where they can promote new features and innovation or add your press release to their newsroom.

And remember, every time you participate in an industry forum or discussion, leave your URL so that other participants who like your ideas or input, will be able to link back to your website.

Commercial Loans – Take All Aspects In Consideration

As the saying goes, taking a loan is easier than surviving with it. A shrewd businessman is one who borrow but with an eye to repay it as soon as possible. Sometimes, business requirements arise because you get a new business order hat is hard to manage within your own business funds. You obviously cannot afford to lose big business opportunity only because the funds are not there.

These and other similar situations force you to take help of external sources of financing. These sources may be temporary or permanent, depending on the nature of funding. Large body corporate often have huge financial needs, and therefore, they resort to public financing by inviting deposits or going for a ‘rights issue’ meant for the existing shareholders. On the other hand, a new business concern or sole proprietorship undertaking would obviously not be able to take benefit of that sort – neither are these meant for them.

Before applying for commercial loans, first of all decide the type of debt financing that your business firm will be comfortably able to get. If you do not own any property in the name of firm, secured commercial business loans are out of question. You will have to rely on loans that do not require any security. These loans will offer you a limited amount – upto £25,000. The interest rate is likely to be little more than what you can get by pledging some property. The amount of loan that you can qualify for can be increased by involving some property in the loan transaction.

Things to Avoid When Launching a Product

If you are launching a new product there are certain things that you really should avoid. In this article I am going to discuss the most important things to avoid to ensure that your product launch is successful.

Hype
There are many people who suggest that you use hyped up sales pitches when it comes to launching your product. This is now very off putting and if anything will decrease your sales. People are much more savvy these days and are on the lookout for potential scams. Having a sales pitch that is hyped triggers alarm bells. You can easily write a sales letter that compels people to purchase without adding hype.

Keep your promises
When you prepare for your product launch and you state when it is going to happen you must keep that promise. If you don’t keep to your word then people very quickly lose trust. Sometimes you will not be given a second chance so you really do need to make sure that you deliver on your promises.
This is also true when it comes to things that you have promised in your product itself. If you don’t deliver on those promises and people don’t get that promised information in your product then again you will lose trust and credibility.

Limited copies
People often encourage a sense of urgency to increase the number of sales. One way to create a sense of urgency is to only allow a limited number of copies of your product to be sold. However, when you are selling a digital product suggesting that you are going to limit the number of copies becomes senseless. With physical copies you can understand that you can put a limit on the number sold but a digital product is available and can be downloaded as many times as your web host server can manage. Therefore putting a limited number of copies available can impact your credibility negatively.

Screen shots
The use of screen shots to provide evidence of your earnings is something you need to be very careful with and if anything avoid. Although a large number of people still use them it is very easy to create false screen shots and in fact many people use other people’s screen shots without specifically mentioning it. I believe this is very misleading and unethical.

These are just a few things that I believe you should avoid when launching your new product. It is always best to under promise and then over deliver. Having a reputation of being someone who over delivers is going to boost your reputation and credibility.

Getting The Online Results You Deserve

If you’re not seeing the results you want with your online efforts then it might be down to what you’re actually selling. I have discovered that when you create your own information products you are far more successful but you need to keep the momentum going and get products out quickly.